Departments
Specialized for Every Pursuit.
Everything you need for every outdoor pursuit — under one roof in Kalamazoo since 1982.
40+ Years · Family Owned Since 1982Top 3 · White River Marine GroupMichigan's Only First Lite DealerWest Michigan's Largest YETI SelectionFFL Licensed
Fishing
Rods, reels, tackle, live bait, ice gear, and the deepest fly shop in the region.
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Hunting & Archery
Full pro shop. Michigan's only First Lite dealer. Saddle hunting + firearms.
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Marine
Parts, accessories, electronics, and award-winning service.
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Boats
Tracker, Nitro, Sun Tracker, Regency, and pre-owned inventory.
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Kayaking
Old Town, Bonafide, NuCanoe, paddles, and accessories.
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Guns
New and used firearms. FFL transfers. Ammo and optics.
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